Zealise helps organisations to strengthen their culture and improve bottom-line performance through the effective development of their people.
Founder and Managing Director, Bay Jordan is a Chartered Accountant whose career in systems design, business process re-engineering and change management has provided him with a deep understanding of the contribution and value of people in organisations.
Bay recognises the management paradox of referring to people as assets but treating them purely as costs. He formed Zealise to develop a methodology to remedy this paradox and address the mixed message it creates.
His new sustainable ‘Every Individual Matters’ organisational culture model facilitates the commercial valuation of people in organisations and offers equity-free employee ownership.
Zealise is seeking to partner with like-minded organisations to develop and implement this methodology, in the UK and internationally.