Bay Jordan

We look to assist any organisation that is looking to optimise its own performance by optimising the potential of the people who work for it. We partner with our clients to embed the principle of human assets into everything they do, to eliminate human economic waste and facilitate greater personal fulfilment.

This kindles zeal which creates greater employee engagement and a culture of organisational alignment in which people consider the organisation as a team and work together with greater zeal and enjoyment, delivering improved organisational performance.

Zealise was founded in 2003 by Bay Jordan, author of "Lean Organisations Need FAT People: How to Grow Your Human Assets" and "A Feeling of Worth: A Manifesto for Mending a Broken World." A Chartered Accountant with more than twenty-five years experience in auditing, financial management, consulting and change management roles. Bay recognised that the reason IT investment and other change initiatives so often fail to meet expectations is because, more often than not, they are imposed by managers on users who have little or no involvement in the development of applications or contributing of ideas in areas where they are the real experts.

Building on this, and a passionate interest in the area of people management and incentive remuneration he published "Lean Organisations Need FAT People", which first outlined the need to value and account for the human assets and so win greater effort and co-operation from the workforce.

Since publication of that book in 2004 Bay has continued to develop and refine his ideas, to the point that he has transformed theory into the practical methodology which forms the core, unique service that he now offers through Zealise, and which necessitated the publishing of the Third Edition in 2009. This coincided with the publication of "A Feeling of Worth" which applies these concepts to broader issues and could be said to take them to a higher level.